Lesson 3: Sales vs marketing

Sales and marketing are related but distinct concepts.

Sales refers to the process of exchanging goods or services for money. It involves persuading potential customers to buy a product or service and closing the deal. The focus of sales is on generating revenue and achieving sales targets. Sales activities may include making phone calls, sending emails, giving product demonstrations, negotiating prices, and finalising contracts.

Marketing, on the other hand, is the process of creating and delivering a message about a product or service to potential customers. It involves researching customer needs and preferences, developing a marketing strategy, creating promotional materials, and executing marketing campaigns. The focus of marketing is on building brand awareness, creating demand for products or services, and generating leads for the sales team. Marketing activities may include advertising, public relations, social media, content marketing, and email marketing.

For a more in-depth overview of Marketing, please review our Marketing Masterclass training course.

In summary, sales is focused on closing deals and generating revenue, while marketing is focused on building brand awareness, creating demand, and generating leads. Both sales and marketing are essential for the success of a business, and they often work together to achieve common goals.

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