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Marketing Masterclass
Module 1: Introduction to Marketing
Lesson 1: Understanding the Concept of Marketing (2:00)
Lesson 2: The Role of Marketing in Business (2:11)
Lesson 3: The Different Types of Marketing (2:38)
Module 2: Marketing Principles
Lesson 1: The Marketing Mix (2:37)
Lesson 2: Marketing Objectives (2:28)
Lesson 3: Story Telling (2:36)
Module 3: Market Research and Analysis
Lesson 1: Then Importance of Market Research (2:32)
Lesson 2: Types of Research Methods (2:48)
Lesson 3: Analysing and Interpreting Research Data (2:28)
Module 4: Consumer Behaviour
Lesson 1: Understanding Consumer Behaviour (3:08)
Lesson 2: The Factors that influence Consumer Behaviour (3:01)
Lesson 3: The Consumer Decision-making Process (2:17)
Module 5: Segmentation, Targeting and Positioning
Lesson 1: Market Segmentation and Targeting (2:07)
Lesson 2: Developing a Target Market Profile (2:32)
Lesson 3: Positioning Your Products or Service in the Market (2:23)
Module 6: Product Development and Management
Lesson 1: Developing a Product or Service (1:38)
Lesson 2: Product Life Cycle Management (2:11)
Lesson 3: Managing the Product Life Cycle (3:24)
Module 7: Pricing Strategies
Lesson 1: Understanding Pricing Strategies (2:32)
Lesson 2: Different Pricing Models (2:33)
Lesson 3: Setting Prices for Your Product and Services (2:14)
Module 8: Strengths and Weaknesses
Lesson 1: Know Your Competitors (2:47)
Lesson 2: Identify Your Strengths and Weaknesses (2:40)
Lesson 3: Performing a SWOT Analysis (2:57)
Module 9: Promotion and Advertising
Lesson 1: Creating a Marketing Plan (2:39)
Lesson 2: Advertising Strategies and Tactics (2:38)
Lesson 3: Branding and Brand Management (2:23)
Module 10: Your Website
Lesson 1: How to Register a Website Domain (2:14)
Lesson 2: Choose a Web Management System (2:47)
Lesson 3: Payment Options for Your Website
Module 11: Digital Marketing
Lesson 1: Understanding Digital Marketing (2:47)
Lesson 2: Social Media Marketing (2:41)
Lesson 3: Social Media Platform Selection (2:51)
Module 12: Marketing Metrics and Analysis
Lesson 1: Measuring Marketing Performance (2:09)
Lesson 2: Different Metrics to Track (2:28)
Lesson 3: Interpreting data and Making Informed Decisions (2:29)
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Glossary of Marketing Terms
Glossary
Lesson 1: How to Register a Website Domain
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